Choosing the right premium lingerie brands for your store is key to offering quality, aesthetic coherence and trust to your customers. Working with established brands — such as Spanx, Hanky Panky, Secret Weapons, Seafolly or Jets — guarantees design excellence, textile innovation and a superior wearing experience.
1. True quality: fabrics and fit
A premium brand should offer:
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Technical, comfortable fabrics
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Impeccable fit
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Durability
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Invisibility under clothing
Brands like Spanx and Secret Weapons lead the way in shapewear and invisible solutions, while Hanky Panky stands out for its soft, comfortable premium lace.
2. Collections aligned with your customer
Brands should reflect the style and needs of your boutique:
Spanx: technical shapewear, invisible under clothing
Secret Weapons: accessories designed to help achieve a flawless look
Hanky Panky: the world’s most comfortable thong, made with premium lace
Seafolly & Jets: premium swimwear with excellent fit and design
3. Sustainability and responsibility
More and more customers value high-quality garments made with responsible materials. Brands like Hanky Panky incorporate Supima® cotton, TENCEL™ and recycled fibers, while Spanx offers collections made with Supima® cotton for increased durability. Seafolly focuses on regenerated fibers and recycled materials, with a strong commitment to protecting oceans and beaches.
The idea is simple: premium pieces designed to last longer and care better for the environment.
4. Professional support at the point of sale
A good supplier doesn’t just deliver product — it supports the store.
At Sandra & Co, we provide tools and assistance to ensure a consistently premium boutique experience:
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Product samples and training
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Events and new collection presentations
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POS materials and visual tools for window displays
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Guidance in collection selection
Because strong brands perform best when store teams feel fully supported.
Conclusion
Choosing premium lingerie suppliers means investing in quality, coherence and long-term trust. When product, fit and support work together, customers notice — and they come back.
